Grasnapolsky Festival 2026
Campaign Design
Commissioned by Grasnapolsky
2026
Visual Design for this years Grasnapolsky edition themed ‘Alles Wordt Altijd Anders’ (everything will always change).
In order to move forward, you sometimes have to look back. We designed a flexible design system made from scraps and fragments of archived posters from all former editions. Printed (with Gell Plate printing), torn apart, edited and assembled back together. This way, parts of the festivals history could be found in every campaign item and all over the festival grounds.
During the festival, the story behind my creative process was presented in a mini exhibition — a series of textile banners. Through text and behind-the-scenes images, we tried to show all the layers involved in creating a new visual campaign.
